JACQUI HOGAN

One could be forgiven for thinking we live in a post-grammatical world. Who cares whether every ‘t’ is crossed and every ‘i’ dotted? Hey, sometimes a slip of the keyboard is even an advantage from the SEO perspective… But not so fast. Just when you thought it was safe to abandon such foolish notions as accurate use of language, comes a stark reminder, in the form of an Australian legal case, which leaves us in no doubt as to the critical importance of grammatical perfection. Anthony Zadravic…

Do you realise that, in the last year, since the world and his wife are working online, there has been a 50% uptick in content on LinkedIn? Call me old-fashioned (2+2=4 is s-o-o-o yesterday), but I’d wager that such a statistic speaks to the millions of users who are now having to shape up on social media - and particularly on LinkedIn, given that it is, by its own reckoning, the world’s largest professional network. So how’s your profile looking? Is it just as you would like? Is it up-to-dat…

With everything piling online thesedays, if there’s one skill you need to grasp (or outsource to an experienced SEO copywriter), it’s how to increase your chances of being found online. Increasing the flow of organic traffic to your online real estate has never been more critical. Assuming you already have an online presence, there are many different ways of helping prospective customers find you. Here are a few basic principles: 1. Understand your target audience Make sure you have a clear idea…

Copywriters DO imagine, that's for sure. It's a part of every brief. But what else does a copywriter do? It's an important question for any business starting out or wanting to grow. The best way to answer is to look at the context from which a professionally trained copywriter emerges – advertising. Advertising agencies live or die by the quality of their copywriters, who are one half of the creative duplex–the copywriter-art director team. The quality of their combined output is normally overse…

In this age of lock-ups, censorship and general confusion about all things covidian, many are recognising the need to diversify and develop new income streams to protect their livelihoods. Predictions by our friends at the World Economic Forum that by 2030 "we will own nothing and be happy" do nothing if not focus the mind upon the need for versatility. A professional copywriter is gifted in the art of communication. She is skilled in analysing your product offering, assessing its advantages ov…